check point brand guidelines 2026.pdf
Brand Visual Identity
Guidelines
February 2026
We make our world a safer
place to live and work.
Since the emergence of the internet and our development of the world’s first
firewall more than 30 years ago, Check Point Software has become the most
trusted name in cyber security.
To preserve and reinforce that trust, a strong brand is essential. What you will
find in this guide are the elements to deliver a wide range of visual
expressions for the Check Point Software brand. The following five elements
convey our core values and capture how we want to be perceived in the world.
Brand identity is the visible elements of a brand, such as colors, design and logo,
that identify and distinguish the brand in the minds of all those we come in contact
with. The consistent use of our brand identity plays a key role in establishing the
right image with all our audiences, including customers, investors, press and
potential new hires.
This guide aims to define and explain the elements of Check Point Software’s
brand identity and serve as a reference for the creation of new assets in any form,
for any channel and for any audience.
All Check Point Software team members, creative agencies and partners must
strictly follow these brand guidelines.
TABLE OF CONTENTS
- Logo System 5
- Color Palette 10
- Typography 14
- Photography 17
- Defined Textures, Shapes and Patterns 21
- Check Point Solution Pillars 23
- Iconography 25
- Illustrations 28
- Bringing It All Together 30
- PowerPoint 37
- Apparel and Merchandise 39
Logo System
Logo
Bold. Dynamic. Reaching.
The curve of our mark speaks to our approachability,
while the inset graphic bursting forth imports
intelligence and innovation. This is a logo that
says who we are and what we stand for.
How to Use
- Use the logo with logo icon in color and
logo text in white when it is placed on black
or a medium-to-dark color background. - Use the logo in full color when it is placed
on white or a light-color background. - An alternative to the full color Check Point logos
are the single-color versions.
Logo Color Palette
| Color | C | M | Y | K | R | G | B | Hex | PANTONE®(Coated) | |
|---|---|---|---|---|---|---|---|---|---|---|
| Brand Berry | 0 | 100 | 47 | 0 | 238 | 12 | 93 | ee0c5d | 1925C | |
| Black | 0 | 0 | 0 | 100 | 35 | 31 | 32 | 231f20 | Process Black |
Minimum Logo Size
The minimum size for the logo is 1” wide.
Clear Space Guidelines
Mandatory clear space around corporate logo. The clear space surrounding
all sides of the Check Point logo is equal to the height of the bottom circular
element of the logo icon.
Color Palette
Colors
The Check Point brand colors are balanced to suggests
passion, urgency, and creative thinking. These are colors
formulated by design, to uphold our brand values.
Primary Color
- Brand Berry
Secondary Colors - Gravitas Grey
- Clay
Color Specifications
| Color | C | M | Y | K | R | G | B | Hex | PANTONE® | |
|---|---|---|---|---|---|---|---|---|---|---|
| Brand Berry | 0 | 100 | 47 | 0 | 238 | 12 | 93 | ee0c5d | 1925℃ | |
| Gravitas Grey | 67 | 82 | 49 | 52 | 65 | 39 | 60 | 41273c | 7448℃ | |
| Clay | 4 | 2 | 2 | 0 | 242 | 242 | 242 | f2f2f2 | 427℃ |
Note: The colors shown have not been evaluated by PANTONE, Inc. for accuracy.
Web Specific Colors
| Color | R | G | B | Hex | NOTE | |
|---|---|---|---|---|---|---|
| Brand Berry Click | 228 | 12 | 91 | e40c5b | Only to be used behind white text for call-to-action buttons. | |
| Purple Click | 101 | 12 | 80 | 650c50 |
Typography
Typography
Typography is the unsung hero of a brand. While marks, colors, and
imagery might grab the attention, it’s the typography that quietly asserts
identity. Used properly, it projects authority, approachability, and trust.
For designed communications, DIN Pro is the preferred font.
General Use Fonts
| Use for | Example |
|---|---|
| PowerPoint and Word documents | Arial |
| Code snippets | Consolas |
| Equations | Cambria Math |
| Japanese | Yu Gothic |
| Korean | Noto Sans |
| Simplified Chinese | Microsoft YaHei |
| Traditional Chinese | Microsoft YaHei |
Photography
Photography
Photography can be a powerful asset in promoting the brand, and Check Point's specific security features. Imagery should focus on everyday situations involving contemporary people that project confidence, peace of mind, innovation, and intelligence.
Defined Textures, Shapes and Patterns
Texture
A set of abstract elements to visually communicate complex cyber security topics and to add depth and interest.
Check Point Solution Pillars
Check Point Solution Pillars
Check Point’s products and technologies are organized into four main solution pillars:
- Hybrid Mesh Network Security
- Workspace Security
- Exposure Management
- AI Security
Iconography
Our Icons
There are more than 300 icons in our library that can be used to convey common concepts in a consistent, branded way.
Illustrations
Illustrations
Illustrations enable storytelling when photography is unable to effectively communicate complex concepts.
Bringing It All Together
Design Examples
We pride ourselves on being different from the rest and not pushing out cookie-cutter solutions.
PowerPoint
PowerPoint
PowerPoint is our primary vehicle for communicating with customers and broadcasting at industry events.
Apparel and Merchandise
Apparel and Merchandise
Apparel and merchandise are highly visible and durable expressions of the Check Point brand.
At Check Point, we are innovators, problem-solvers, trusted partners, and above all, humans.
For questions about our design elements or branding, reach out to brand-request@checkpoint.com